skip to Main Content

Digital Marketing & E-commerce Program

About the Program

Our Digital Marketing & E-commerce program is a comprehensive two-year master’s program designed for individuals aiming to excel in the digital business landscape. This program provides students with a deep understanding of digital marketing strategies, data-driven decision-making, E-commerce business models, and customer experience management in the digital age.

This course comprises four semesters over which students will earn a total of 120 ECTS (European Credit Transfer System) credits.


Program Breakdown

Year 1

Total Credits: 60 ECTS

  • Semester 1
    • Foundations of Digital Marketing (10 ECTS) – Fundamental concepts and tools in digital marketing.
    • E-commerce Business Models (10 ECTS) – Overview of various E-commerce models and their business implications.
    • Digital Consumer Behavior (10 ECTS) – Understanding consumer behavior in the digital context.
  • Semester 2
    • Data-driven Marketing (10 ECTS) – Applying analytics to improve marketing decisions and ROI.
    • Social Media and Content Marketing (10 ECTS) – Strategies for effective content creation and distribution on digital platforms.
    • Web Design and User Experience (UX) (10 ECTS) – Principles of web design and enhancing user experience in the digital world.

Year 2

Total Credits: 60 ECTS

  • Semester 3
    • Search Engine Optimization (SEO) and Search Engine Marketing (SEM) (10 ECTS) – Techniques to increase website visibility and traffic.
    • E-commerce Operations and Management (10 ECTS) – Managing the operational aspects of an E-commerce business.
    • Digital Marketing Ethics and Legal Issues (10 ECTS) – Understanding the ethical considerations and legal issues in the digital marketing realm.
  • Semester 4
    • Master’s Thesis (30 ECTS) – Original research or in-depth study on a topic related to Digital Marketing & E-commerce.

Key Learning Outcomes

Upon the successful completion of the Digital Marketing & E-commerce program, students will:

  • Master and apply the fundamental concepts and tools in digital marketing.
  • Comprehend and analyze various E-commerce business models.
  • Understand and anticipate digital consumer behavior.
  • Leverage data to improve marketing decisions and returns.
  • Design effective strategies for content marketing across different digital platforms.
  • Enhance user experience with effective web design principles.
  • Manage the operations of an E-commerce business effectively.
  • Adhere to ethical standards and understand legal issues in digital marketing.
  • Conduct comprehensive research or in-depth study in a topic related to the digital marketing and E-commerce field.

The Digital Marketing & E-commerce program, with its blend of theory, practical applications, and research, will equip students with the requisite skills and knowledge to thrive in the dynamic digital business environment.

Back To Top