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Digital Marketing & E-commerce Program

About the Program

Our Digital Marketing & E-commerce program is a comprehensive two-year master’s program designed for individuals aiming to excel in the digital business landscape. This program provides students with a deep understanding of digital marketing strategies, data-driven decision-making, E-commerce business models, and customer experience management in the digital age.

This course comprises four semesters over which students will earn a total of 120 ECTS (European Credit Transfer System) credits.

Program Breakdown

Year 1

Total Credits: 60 ECTS

  • Semester 1
    • Foundations of Digital Marketing (10 ECTS) – Fundamental concepts and tools in digital marketing.
    • E-commerce Business Models (10 ECTS) – Overview of various E-commerce models and their business implications.
    • Digital Consumer Behavior (10 ECTS) – Understanding consumer behavior in the digital context.
  • Semester 2
    • Data-driven Marketing (10 ECTS) – Applying analytics to improve marketing decisions and ROI.
    • Social Media and Content Marketing (10 ECTS) – Strategies for effective content creation and distribution on digital platforms.
    • Web Design and User Experience (UX) (10 ECTS) – Principles of web design and enhancing user experience in the digital world.

Year 2

Total Credits: 60 ECTS

  • Semester 3
    • Search Engine Optimization (SEO) and Search Engine Marketing (SEM) (10 ECTS) – Techniques to increase website visibility and traffic.
    • E-commerce Operations and Management (10 ECTS) – Managing the operational aspects of an E-commerce business.
    • Digital Marketing Ethics and Legal Issues (10 ECTS) – Understanding the ethical considerations and legal issues in the digital marketing realm.
  • Semester 4
    • Master’s Thesis (30 ECTS) – Original research or in-depth study on a topic related to Digital Marketing & E-commerce.

Key Learning Outcomes

Upon the successful completion of the Digital Marketing & E-commerce program, students will:

  • Master and apply the fundamental concepts and tools in digital marketing.
  • Comprehend and analyze various E-commerce business models.
  • Understand and anticipate digital consumer behavior.
  • Leverage data to improve marketing decisions and returns.
  • Design effective strategies for content marketing across different digital platforms.
  • Enhance user experience with effective web design principles.
  • Manage the operations of an E-commerce business effectively.
  • Adhere to ethical standards and understand legal issues in digital marketing.
  • Conduct comprehensive research or in-depth study in a topic related to the digital marketing and E-commerce field.

The Digital Marketing & E-commerce program, with its blend of theory, practical applications, and research, will equip students with the requisite skills and knowledge to thrive in the dynamic digital business environment.

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